Cross Object Personalization within Marketing Cloud on Core allows Marketers to personalize messages with information from any platform connected to Data Cloud. This is an exciting new capability, but is not as clear cut as adding in a merge tag or utilizing AMPscript. This Hands on Training will walk you through building a Data Graph that maps multiple objects in Data Cloud back to the Unified Individual for use in sales and marketing email templates. Participants should have access to a Data Cloud enabled org or Trailhead Playground.