Navigating Privacy Compliance in Salesforce Marketing Cloud: A Case Study with OneTrust Integration

9:45 AM - 10:30 AM

Salon V


In this session, uncover the nuances of maintaining privacy compliance while integrating third-party platforms for enhanced data security. We’ll delve into a challenging project completed last year for a prominent media company managing several rental property listing sites with a combined monthly traffic of 16 million visitors. The core issue addressed was maintaining compliance with the California Consumer Privacy Act (CCPA) and similar privacy laws, through an innovative integration with Salesforce Marketing Cloud.

Key Points:

  1. Client Background: Introduction to the client - a major media company with significant online traffic, emphasizing the scale and relevance of the project.
  2. Challenge Overview: Detailed explanation of the compliance challenges related to CCPA, highlighting the need for a robust solution within Salesforce Marketing Cloud.
  3. zvOneTrust Integration: Overview of the OneTrust platform, explaining its role in ensuring data security and its integration with Salesforce Marketing Cloud.
  4. Dual-Purpose Solution: Description of the two-fold solution involving CloudPages - one for handling records requests and the other for delete requests.
    • Records Request: Explaining the script's functionality in processing JSON data, extracting information, and generating CSV reports using SSJS and AMPscript.
    • Delete Request: Detailing the script's role in data flow management, including extracting values from JSON, storing them in Data Extensions, and executing contact deletion operations through API authentication.
  5. Workflow Walkthrough: Presentation of the workflow with generic, redacted screenshots of the OneTrust system. An in-depth explanation of the code and its functionalities.
  6. Technological Ensemble: Highlighting the comprehensive use of Salesforce Marketing Cloud features like CloudPages, SSJS, AMPscript, Data Extensions, Contact Deletion, and WSProxy for SOAP API calls.

Key Takeaways:

  • Understanding the intricacies of maintaining privacy compliance within Salesforce Marketing Cloud.
  • Insights into integrating third-party platforms like OneTrust for enhanced data security.
  • Practical knowledge on creating and implementing complex workflows using various Salesforce Marketing Cloud features.
  • Technical know-how on scripting and data manipulation within Salesforce Marketing Cloud for specific compliance requirements.

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Zach Lang

Sr. Director Technology

Digital Additive

He / Him First Talk First SED