Building Alignment: How to craft a B2B Salesforce + Account Engagement Strategy for success

3:35 PM - 4:20 PM

Salon V


An effective B2B strategy for CRM and Marketing Automation helps create value for your current and prospective accounts. This session will walk through everything we need with Salesforce CRM to build alignment with Marketing Cloud Account Engagement to build a winning strategy. We will cover the How-To's and review the alignment checklist for your company's Sales and Marketing strategy in 2024.

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Ryan Cammisa