Optimizing the modern day Salesforce tech stack!

2:15 PM - 2:40 PM

Salon V & VI


On a daily basis, we are buying and integrating more and more software into our go-to-market tech stack, with Salesforce sitting at the epicenter of it all. Today’s Salesforce teams have an average of 40+ systems they rely on to help their teams achieve their goals. Not only are Salesforce professionals responsible for administering their CRM, but also being faced with learning how to integrate, monitor, and optimize the modern GTM tech stack.

In this session, we’ll talk about the strategy needed to operationalize and optimize the modern day GTM tech stack. We’ll review:

  • Identifying the need for additional software purchases (buy vs build pros and cons)
  • The right questions to ask BEFORE purchasing and implementing new software
  • How to leverage your vendor as a MEMBER of your team
  • Photo of Brad Smith

    Brad Smith

    CEO & Co-Founder, Sonar


    He / Him First SED