The Rise of the Digital Sales Room

3:00 PM - 3:45 PM


End Users

As digitalization continues, companies must evolve their digital sales processes to ensure they remain competitive and provide the best buyer experience possible. Salesforce Customer 360 connects departments and customer data internally, but how will companies ensure deeper connectedness with external buyers/stakeholders? Research shows the growing benefit of Deal Relationship Management or DRMs within the CRM to deliver personalized experiences and trusting relationships with buyers. Gartner predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital sales rooms.

In this session we will cover the following:

  • what is a digital sales room?
  • The reasons why companies must ensure deeper connectedness with external buyers/stakeholders
  • How Salesforce customers use digital sales rooms inside of Salesforce

Tara Pawlak

Head of Marketing (US)


She / Her First Talk First SED