Guilda Hilaire is an award-winning digital marketing thought leader and the Director of Product Marketing at Salesforce. She brings more than 20+ years in marketing technology, including roles within digital marketing operations, training, platform migration/implementation, and consulting. In her current role, she is responsible for leading global community programs, such as: The 500+ Members Global Marketing Program, which rewards and recognizes top community experts/advocates for their ongoing contributions back to the Marketing Community. She is also responsible for building global community programs that make learning soft skills and hard skills accessible to everyone; from the business executive striving for success, to the job seeker looking for a tech job, to the student fresh from graduation.

Guilda believes in giving back to the community and is active in many organizations and a mentor. Guilda is on ANA Email Experience board and Bentley Global Alumni Board. She has volunteered for many local organizations like The Greater Boston Food Bank, Pine Street Inn and WGBH. She is a graduate Fellow of The Partnership, Inc. Leadership Development Program. She lives in Boston, MA with her beautiful daughter.

Mom to two - a sassy gremlin highschooler and a 9 year old. Salesforce Admin, Developer, geek, avid Trailheader, Atlanta WIT Co-Lead. 3x Salesforce certified, leisure baker and soapmaker

Born and raised in Charlotte, NC, Tracey spent the first decade of his career focused on education and corporate training both stateside and abroad. After 6 years of exploring the beauty of Chile, founding a business with his wife and starting their family, they decided to move their growing family back stateside. He returned to the traditional classroom but soon felt the need to dive back into the world of data and business.

Aftering being introduced to the Salesforce ecosystem and its endless opportunities to learn and develop new skills, he dedicated all of his energies to pivot into his new career. With 6 certifications and counting, he is excited to continually grow his Salesforce knowledge as he goes after new challenges everyday as the Admin at Itential, a cutting edge and rapidly growing tech startup based in Atlanta.

In his free time Tracey is an avid cyclist, dedicated to the yoga mat, and loves any and all aspects of photography and videography. He is the current reigning champion of trampoline lucha libres at his homestead, where his scrappy and tenacious sons don’t stand a chance... yet.